GREENVILLE, S.C. – Nov. 13, 2008 – BFGoodrich Tires and Volkswagen of America announced today the launch of a new first-of-its-kind online experience designed around bringing the captivating sights, sounds and real-time information of the 41st annual SCORE Baja 1000 to everyone.
Created for this year’s SCORE Baja 1000 as part of an innovative relationship between BFGoodrich Tires and Volkswagen of America and combined with partnerships through SPOT Tracker, Aura 360, and DirtNewz.com, the new online experience includes GPS tracking for all drivers in the SCORE Trophy-Truck, 1, 8, Stock Mini and 5/1600 Classes in the race plus live and streaming video. In addition, off-road fans and the media will be able to follow the event from their computers via text updates on SCORE Trophy-Truck and Class 1 competitors and a real-time leader board tracking all Classes throughout the duration of the event. The Web site will go live starting on Nov. 19, 2008 at www.2008SCOREBaja1000.com with a countdown clock. Race tracking will begin at 6 a.m. PT/ 9 a.m. ET on Nov. 21.
"This new SCORE Baja 1000 Live online experience is going to raise the bar for the SCORE Baja 1000," said Tom Jupena, marketing communications manager for BFGoodrich Tires. "BFGoodrich Tires has enjoyed a long lineage of success at the Baja 1000 while providing unparalleled support for competitors and the media. We are proud to support SCORE International and the SCORE Baja 1000 and we hope all enjoy this new online experience because it symbolizes our passion for off-road racing and competition."