The Bridgestone ads have been great the past few years. I really liked the moon buggy ad from a few years back. But the two from last night with the Whale of a Tale and Your Tires or your Life were awesome.
However the Letterman, Winfrey, Leno commercial was just ridiculous! Check out this story from the New York times about how they put it together.
By the way, the Saints won if you haven't heard.