It's a hunt for some good stuff!
"Moab, Utah is going to be the site for the first ever Moab Challenge presented by Pro Comp, Smittybilt and G2 Axle and Gear. This high-tech treasure hunt will take place during the 2010 Easter Jeep Safari and just like most popular geocaching hunts – participants will need to locate hidden items out on the trials of Moab using GPS coordinates.
Every day during the Easter Jeep Safari, new GPS coordinates will be posted online giving the approximate location of prizes. Over $15,000 in prizes is going to be stashed out on the trail and all you need to do is find them. No purchase is necessary to win prizes, just have a capable trail vehicle and a GPS and you are in business. Limit one prize per participant. Prizes will be in the form of "golden tickets" that will be redeemed at the 4 Wheel Parts display in the vendor area"